General description
The General Industrial Electrical Company, founded in 1992, quickly committed to a highly competitive sector. The management invested in several strategic objectives:Total Quality: The company established a certified laboratory in 1998 and ensured that all its products were certified according to current international standards.Export: The results were successful as the company engaged in the pilot Upgrade Program to access new markets while consolidating its position in existing ones. Since 1998, the turnover has experienced significant, measured, and controlled growth.Customer Satisfaction: Customer satisfaction is at the core of the company's strategy. It remains a constant priority and a driving force behind all actions. The management invested in implementing its total quality vision by continuously and carefully studying all factors that affect customer satisfaction and compliance with specific standards.